SSW is an online retail marketing simulation to introduce online marketing concepts in core marketing courses. With a clear focus on Customer Acquisition, Conversion and Retention, participants will manage the marketing of their own webshop.
In this module, you get the marketing ownership of an online webshop.
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
Supporting tools included:
- Google Analytics (GA)
- Google Ads-account
- Webshop Content Management System (CMS)
What do you learn?
- Getting relevant traffic to your webshop from Search Engines
- Optimizing Google Ads
- Increasing the conversion of your visitors into buyers
- SSW is available for first and second year university students with interest in marketing
- Best for students attending the Google Digital Garage courses