Description
SSW is an online retail marketing simulation to introduce online marketing concepts in core marketing courses. With a clear focus on Customer Acquisition, Conversion and Retention, participants will manage the marketing of their own webshop.
In this module, you get the marketing ownership of an online webshop.
Possible learnings:
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
Supporting tools included:
- Google Analytics (GA)
- Google Ads-account
- Webshop Content Management System (CMS)
What do you learn?
- Getting relevant traffic to your webshop from Search Engines
- Optimizing Google Ads
- Increasing the conversion of your visitors into buyers
Recommendation for:
- SSW is available for first and second year university students with interest in marketing
Combinations:
- Best for students attending the Google Digital Garage courses
Rein –
We at University of Applied Science TIO are using the SSW since 2018. Students are enthusiastic due to the practical approach. We have become the number one e-commerce university in the Netherlands (Award 2019 and 2020).