Description

SSW is an online retail marketing simulation to introduce online marketing concepts in core marketing courses. With a clear focus on Customer Acquisition, Conversion and Retention, participants will manage the marketing of their own webshop.

In this module, you get the marketing ownership of an online webshop.

Possible learnings:

• Conversion Rate Optimization (CRO)
• Search Engine Optimization (SEO)
• Search Engine Advertising (SEA)

Supporting tools included:

• Google Analytics (GA)
• Google Ads-account
• Webshop Content Management System (CMS)

What do you learn?

• Getting relevant traffic to your webshop from Search Engines
• Optimizing Google Ads
• Increasing the conversion of your visitors into buyers

Recommendation for:

• SSW is available for first and second year university students with interest in marketing

Combinations:

• Best for students attending the Google Digital Garage courses