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Developing an effective strategy for your web project
After the intake interview, we determine the KPIs for the project together.
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Customer Acquisition improvement
Customer Acquisition means gaining relevant customers or existing prospects to become new customers for your business. The targeted customers are one who are not aware about your products and services but are in need of it.
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Customer Conversion (CRO)
The ultimate goal in CRO is to redesign and finalize website and landing page layout and content that will generate the highest percentage of site visitors completing an intended action without the need for increasing advertising expenditures.
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Customer Retention/Loyalty
Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives.
Create the strategy to achieve your KPI's
Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.
To help guide you, let’s dive into the big picture of business metrics to help you determine the best KPIs to track.
- Traffic volume (Lead Generation)
- Cost Per Acquisition
- Order Value
- Customer Loyalty/Retention percentage
- Lifetime Value (LTV)
- ROI
- Return on Ad Spend (ROAS)
- Media Mentions
- Email Subscribers
- Branded Searches
- Reviews
- Net Promoter Score
- …..
Drive relevant traffic to your website.
What really matters isn’t how many people visit you, but how well those visitors help you achieve your goals. With the right metrics, you can optimize the channels (SEO, SEA, Social Media, Retargeting) and messages attracting relevant customers.
- Value per visit
- Cost per conversion
- Conversion rate
- Total number of sessions or visits
- Traffic sources/channels
- Time spent on site
- Interactions Per Visit
- Bounce Rate
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Increase conversion and turnover
Investing in conversion optimization pays the bill.
The way a first-time visitor interacts with your site is very different from how a returning visitor interacts. Are your pages and flow-optimized to accommodate both?
- New visitor conversion rate
- Return visitor conversion rate
- Interactions per visit
- Value per visit
- Value per order
- Cross&Upsell rate
- Cost per conversion
- Exit pages
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Build loyalty and increase retention
Running a loyalty program is beyond doubt one of the best ways to increase sales and boost customer advocacy. However, a loyalty program is not a must to measure and improve customer loyalty. In fact, you are going to use different metrics and tools to calculate customer loyalty and to measure the success of your rewards program. In Consumer Retail sites on average, 60% of your customers should be returning customers.. What is your score?
- Churn
- Return visitor conversion rate
- Customer Loyalty/Retention rate
- Lifetime Value (LTV)
- Value per visit
- Repeat visit rate
- Cost per conversion
- Exit pages
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